March 10th, 2011

This month Bella recommends Online Marketing from AVA Publishing – an accessible introduction into what is the most dynamic and fast-moving field in marketing today.

Online marketing is changing rapidly in keeping with technology and rapid consumer adoption of new media. This book considers the major online trends and highlights case studies such as eBay and Google which inspire great online ideas.

Author, Brian Sheehan is Associate Professor of Advertising at Syracuse University, New York. He has more than 25 years of professional experience with advertising agency Saatchi & Saatchi.

‘Ava books themselves are testament to best practice in terms of production, design and sheer inspiration  - a truly beautiful product.’ K. Holmes, Project Publish

Filed under: BDM Bella Design & Marketing by Tessa