Property AdWords Research
July 28th, 2010
We thought we’d share a couple of techniques we use to conduct our AdWords campaigns.
Using the Google Insights for Search Tool, we can track the number of searches being carried out for any particular search term.
The chart below shows the search histrory for the “Commercial property Manchester” search term. We can see from this the drop in interest in property well before the recession truly hit.
This kind of insight allows us to reduce bids on our clients’ keywords which saves money without effecting traffic performance.
If you’re interested in a professionally run AdWords campiagn, drop us a line – we’d love a chat!
